Recent current events have demonstrated that there are conflicts in the way business conducts its affairs and the way that the public perceives business should conduct its affairs.  It is important to remember that morals are rules or principles which guide human conduct.  Greg Watson is a researcher in the area of corporate business ethics and entrepreneurship with an emphasis on ethics in eccommerce.  Ethics can be defined as the application of moral values to business situations.

Greg Watson, spent most of his life as a serial entrepreneur; today he speaks regularly on entrepreneurship and ethics and is a media resource on business ethics.

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