Today, national news reported on a card marketed by Hallmark to benefit aids in Africa.  But the news report didn’t cover the benefits and contribution Hallmark is making to help people living with aids in Africa.  8% of the net wholesale proceeds from the sale of their new (Product) Red line are contributed to the Global Fund to help fight aids.

So what was the focus of the news report today?   A greeting card!

The outrage reported is about a card that appears to be offering a glass of wine with the following message:

Front Message:  Pardon Me

Inside Message:  Would you care for some Liquid Clothes Remover? Read the rest of this entry

Would you like to know who the Top 5 sites are who are sending 280,261 people to watch your competitor’s video?

Video is one of the hottest new viral marketing tools that we use to drive traffic to our websites.  For every video that we create for use on one of our websites, we also create a second version that we publish on YouTube.  If you can create a unique and entertaining video, it quickly can acheive a viral marketing effect as friends share it with their friends.

YouTube is giving you the referrer stats to your competition’s top referrer’s … Read the rest of this entry