February 24, 2008
New Product Development and Internet Marketing
As an entrepreneur, I have always had to focus on street logic. And on the street, new product development concepts are a natural part of our street logic. I am not talking about Wallstreet and corporate america, but rather the way business really works on mainstreet in the real world. I recently finished graduate school to get my business degree which was a delightful experience meeting and working with executives across a variety of businesses and industries.
One of my favorite professors was focused on new product development. The course was an exciting course with a lot of theoretical concepts - concepts such as how to create product innovation teams, cycle time, customer fit, etc. - as well as an emphasis on controlling development costs (we will get back to this often overlooked topic).
The typical "theoretical" NPD development cycle is as follows:
- Idea Generation
- Idea Screening
Filed under Commentary by Greg Watson


